by Lynne M. Baab

Jonathan, 28, believes Web sites functions like a “front page” for organizations. He notes that his generation surfs the Internet continuously, both during the work day and during leisure hours, and that they would almost never visit a church or other organization without first checking out its Web site. Whether or not Jonathan can speak for an entire generation, organizational Web sites are certainly proliferating. More congregations are establishing Web sites and more congregational leaders are realizing how helpful, even strategic, Web sites can be.